The Observer ( 11th April ) includes a supplement from the New York Times, which has a novel angle on e-books ( ouch )Seeing a book's cover is often the best way of advertising it ( eg on the tube perhaps )
What about e-books however ? Very discreet if you are reading something dodgy, but no good to advertise the fact that you are reading Proust ( in French )
Depends how much you believe in the power of viral advertising perhaps...
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