6 ways brands are using social media

This article - 6 ways brands are using social media for real world action is by Daniel Stein, a digital marketing and consumer engagement expert who founded Evolution Bureau in 2000. Daniel has been behind some of the most viral campaigns in Internet history including “ElfYourself” for OfficeMax, “Ms. Dewey” for Microsoft and “Mind Freak” for A&E.

He says :

"Generally speaking, brands are using social networks in a relatively systematic way:

1) Create an account; 2) Run ads; 3) Collect fans; 4) Provide news, offers and promotions; 5) Repeat.

But the lines of the digital world and real world are blurring, and businesses should start thinking about how they can take their social media initiatives to the next level. This means looking at new ways to mobilize your social media audiences to take action in the real world. Here are six great examples of early adopter companies doing just this."