Article in BusinessWeek "Why Twitter matters"
Can the fledgling microblogging service become a social media powerhouse to rival giants like Facebook—or will it be gobbled up?
Thursday, 15 January 2009
Six techniques rto get more from the Web than Google will tell you
As this site says "The Internet has changed research dramatically. Now, it’s hard to resist defaulting to search engines, especially Google, as its capabilities grow. But you miss opportunities to get valuable insights into IT topics if you rely only on search engines."
The six techniques mentioned are still useful and may save you time.
The six techniques mentioned are still useful and may save you time.
Marketing on the new Web
I'm linking here to an excellent set of articles from i-Librarian about how some businesses are using web 2.0 for marketing.
Information Literacy skills for business
This little video by Louise Klusek is very much about what your Business Librarians Peter, Alan and Sue are trying to get across to you! To succeed in business you have to leasrn to think critically, search efficiently and create material ethically!
Speaking from her own experience as a corporate librarian working on Wall Street, Professor Klusek stresses that "information literacy skills are very important for students who are going to enter the business world...investment bankers spend 80 and 90 percent of their time doing research...they are doing the same kind of research that students are doing here."
Only difference is they're making a lot more money! or atleast they were...(my comment)
Speaking from her own experience as a corporate librarian working on Wall Street, Professor Klusek stresses that "information literacy skills are very important for students who are going to enter the business world...investment bankers spend 80 and 90 percent of their time doing research...they are doing the same kind of research that students are doing here."
Only difference is they're making a lot more money! or atleast they were...(my comment)
LinkedIn or Facebook?
Confessions of a LinkedIn dropout Blogger Jeff Pulver quit the professional network in favor of Facebook and urged his friends to do the same. Here's why he's not looking back.
LinkedIn has long been accepted as the social network for professionals. However, since this article from BusinessWeek Facebook has become far more prevalent across all age groups and parts of society.
LinkedIn has long been accepted as the social network for professionals. However, since this article from BusinessWeek Facebook has become far more prevalent across all age groups and parts of society.
Guardian Unlimited Special Reports
On current topics as a starter you can try the Guardian which keeps good archived articles together. For example ethical business or supermarkets. However if you want to do a full search of the Guardian or any major UK newspaper you should always use our database NewsBank
Web 2.0 in business : a look back in time
I've been collecting selected stories for nearly two years on Web 2.0 and business so this one is quite old! Two views of Web 2.0 in business.However it shows that in 2007 there was a debate going on, which may be useful to know about.
Network citizens : power and responsibility at work
Network Citizens: Power And Responsibility At Work (a Demos report)free to download.
Humans are social animals, spinning intricate webs of relationships with friends, colleagues, neighbours and enemies. These networks have always been with us, but the advance of networking technologies, changes to our interconnected economy and an altering job market have super-charged the power of networking, catapulting it to the heart of organisational thinking.
Social networks are providing tremendous opportunities for people to collaborate. But until now, thinking has focused only on how organisations can respond to and capitalise on networks. This report argues that we have to look equally at how networks use organisations for their own ends. That is where the new contours of inequality and power lie that will shape the network world. We have to face networks’ dark side, as well as their very real potential.
Bringing together in-depth case studies of six organisations, Network Citizens maps the key fault-lines that people and organisations will have to address in the future world of work. Not doing so puts at risk the very qualities we had invested in them: openness, innovation, collaboration and meritocracy. Since networks can act for good or ill, incubating the talents and ideas of the many, or promoting the interests of the few, the need for a new set of responsibilities is growing. If we are network members, we must be network citizens, too.
Humans are social animals, spinning intricate webs of relationships with friends, colleagues, neighbours and enemies. These networks have always been with us, but the advance of networking technologies, changes to our interconnected economy and an altering job market have super-charged the power of networking, catapulting it to the heart of organisational thinking.
Social networks are providing tremendous opportunities for people to collaborate. But until now, thinking has focused only on how organisations can respond to and capitalise on networks. This report argues that we have to look equally at how networks use organisations for their own ends. That is where the new contours of inequality and power lie that will shape the network world. We have to face networks’ dark side, as well as their very real potential.
Bringing together in-depth case studies of six organisations, Network Citizens maps the key fault-lines that people and organisations will have to address in the future world of work. Not doing so puts at risk the very qualities we had invested in them: openness, innovation, collaboration and meritocracy. Since networks can act for good or ill, incubating the talents and ideas of the many, or promoting the interests of the few, the need for a new set of responsibilities is growing. If we are network members, we must be network citizens, too.
Web 2.0 in the public sector
This is a useful introductory Powerpoint Presentation given by Karen Blakeman at Managing Information in the Public Sector - The Future - Relaunching ALGIS, Tuesday 18th November 2008.
Monday, 12 January 2009
All about Twitter and business
This article by Barry Hurd '101 Business Twitter ideas, tactics and strategies' contains a wealth of links to articles, including "Twitter in Plain English".
Business impacts of social networking
The way we undertake external and internal communication, marketing and advertising will shortly become inevitable, simply because the Internet and Web 2.0 have delivered new instruments and the audience – especially millennials – is expecting corporations to use them. AT&T has produced a Trends White Paper on The Business Impacts of Social Networking.
Social networking fosters collective intelligence, collaborative work and support communities. Tools and behaviors from the consumer world are now making the transition to the corporate world, with diverse implications for changing the way businesses operate. This paper explores 10 opportunities presented by social networking, along with 10 associated challenges.
Social networking fosters collective intelligence, collaborative work and support communities. Tools and behaviors from the consumer world are now making the transition to the corporate world, with diverse implications for changing the way businesses operate. This paper explores 10 opportunities presented by social networking, along with 10 associated challenges.
Business in Second Life
In this article Sheila Webber talks about business uses for Second Life (SL) and give some tips for working in SL. Business uses include promotion and relationship management, training and professional development,cross selling and building brand, product testing etc. It's a short and excellent introductory article written by a distinguished former business librarian.
SL is a virtual world (VW). VWs provide digital environments in which you can explore and interact.
At the moment, SL is the publicly available virtual world most used for business and education. Its distinguishing feature is that whilst the ‘land' in SL is leased from the owning company, Linden Labs, nearly everything else within SL has been created by SL users. This includes houses, clothes, cars, educational tools, art, trees, giant models of DNA or body parts, recreations of famous places and many other virtual things.
SL is a virtual world (VW). VWs provide digital environments in which you can explore and interact.
At the moment, SL is the publicly available virtual world most used for business and education. Its distinguishing feature is that whilst the ‘land' in SL is leased from the owning company, Linden Labs, nearly everything else within SL has been created by SL users. This includes houses, clothes, cars, educational tools, art, trees, giant models of DNA or body parts, recreations of famous places and many other virtual things.
How companies use Twitter to bolster their brands
Twitter is becoming far more than a way of trackiong what your fiends are doing. See this article in Business Week. Microblogging lets an airline, for instance, monitor customers' gripes—and tweet back.
The Wall Street Journal interviews 30 business executives to find out the best ways to use 2.0 technologies for marketing an organization. These managers who are experimenting with social media tools have identified a set of principles for engaging consumers through these applications. The Secrets of Marketing in a Web 2.0 World is a multimedia article chock full of relevant tips such as:
Don’t just talk at consumers — work with them throughout the marketing process.
Give consumers a reason to participate.
Listen to — and join — the conversation outside your site.
Resist the temptation to sell, sell, sell.
Don’t control, let it go.
Don’t just talk at consumers — work with them throughout the marketing process.
Give consumers a reason to participate.
Listen to — and join — the conversation outside your site.
Resist the temptation to sell, sell, sell.
Don’t control, let it go.
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