Domino's Pizza : case study on how a YouTube video can wreck a company

Domino's pizza had a good social online presence. It had a YouTube channel, Twitter account, MySpace and Facebook presence. However it did not allow for two rogue emplyees in a North Carolina franchise who posted a dodgy video where an employee farts and sneezes on a sandwich! Alas this video was viewed over 500,00 times and the company has had to work very hard to improve their image. See ReadWriteWeb for the full story.

Twitter in Business

There has been lots of press on the use of Twitter in business recently. Any students studying e-business should have no trouble finding a variety of articles in the press. Newsbank produced the following recent examples :

Small businesses find big value in Twitter (FT, March 25th), Small businesses are catching the Twitter bug ( Daily Telegraph, March 17th ), Does Twitter save money ? (PR Week, March 27th )