Cadbury experts and the famous Gorilla adverts in a series of video programmes (click here) about relationship marketing which show where marketing is going in the new world of social networking. Its in 10 chapters :
Withdrawing the Wispa brand
Bringing it back
Markey research - e-groups and social networks
Brand positioning
Customer reactions to the launch
Supporting the product relaunch
Financial and operational implications
Expectations on the consumer
Summary
Update
Monday, 10 August 2009
Subscribe to:
Comments (Atom)
Posts
