Social Media Industry Marketing Report

Michael A. Stelzner has published the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. The report, based on responses from nearly 900 marketers, is available free. Here is a sampling of the findings:

Marketers are mostly new to social media: 88% of marketers surveyed are using social media to market their businesses, BUT 72% have onlybeen doing so for a few months or less.
How much time does this take? 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly.
The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followedby increasing traffic and building new business partnerships.
The top social media tools: Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, in that order.
Social media tools marketers most want to learn about: Social bookmarkingsites were ranked of highest interest, followed closely by Twitter.