How to develop a Facebook site

Ever wonder how companies/organisations should maximise the potential of a facebook site?


"Over the past few years Facebook has witnessed a dramatic rise in new user adoption and with that rise has come the opportunity for brands to interact directly with existing customers and engage new ones. At the end of 2007, Facebook announced the launch of Facebook Pages and last week they launched a revised edition which includes a number of significant upgrades. This week, those pages will be going live for all. There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So what are the primary benefits and changes for the new branded pages?"

Hee are the tricks, in a post called "How to develop a Facebook site", by Nick O'Neill. Gives 10 strategies every brand should know and take account of. Here are the top five :

Develop Custom Tabs for Custom Ads
Don’t Let New Users Land on the Wall
Create a Unique Page Image
Integrate Applications To Increase Engagement
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