In this article Sheila Webber talks about business uses for Second Life (SL) and give some tips for working in SL. Business uses include promotion and relationship management, training and professional development,cross selling and building brand, product testing etc. It's a short and excellent introductory article written by a distinguished former business librarian.
SL is a virtual world (VW). VWs provide digital environments in which you can explore and interact.
At the moment, SL is the publicly available virtual world most used for business and education. Its distinguishing feature is that whilst the ‘land' in SL is leased from the owning company, Linden Labs, nearly everything else within SL has been created by SL users. This includes houses, clothes, cars, educational tools, art, trees, giant models of DNA or body parts, recreations of famous places and many other virtual things.
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