Business impacts of social networking

The way we undertake external and internal communication, marketing and advertising will shortly become inevitable, simply because the Internet and Web 2.0 have delivered new instruments and the audience – especially millennials – is expecting corporations to use them. AT&T has produced a Trends White Paper on The Business Impacts of Social Networking.
Social networking fosters collective intelligence, collaborative work and support communities. Tools and behaviors from the consumer world are now making the transition to the corporate world, with diverse implications for changing the way businesses operate. This paper explores 10 opportunities presented by social networking, along with 10 associated challenges.