This guest post on Telecrunch is authored by Alex Rampell, the founder and CEO of TrialPay.
He says
"The marriage of brand advertising and free content is facing peremptory annulment. There is no shortage of punditry around “the death of the media company” and whether it is a just dessert or a societal travesty. But that’s looking at it from the media company and consumer viewpoint – what do advertisers think about all of this? Where is online advertising headed and what does that mean for free content?"
This has implications for branding : take a look at the full article here.
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