Social media is nothing new and Twitter is like a big cocktail party

Social media is nothing new is a neat little article by Steve McKee in Business Week.
He says :

"Social media has always been with us.Who hasn't recommended a product to a neighbor, received a tip from a colleague, or asked for a referral from a friend? From grocery store aisles to cocktail party asides, the "social media" we've commonly called word-of-mouth or relationship marketing have always been the most trusted form of outreach".

"Take Twitter, for example. It's really no different from a cocktail party (a huge cocktail party, to be sure) and the same rules of engagement apply."

For the full article click here.