Cadbury experts and the famous Gorilla adverts in a series of video programmes (click here) about relationship marketing which show where marketing is going in the new world of social networking. Its in 10 chapters :
Withdrawing the Wispa brand
Bringing it back
Markey research - e-groups and social networks
Brand positioning
Customer reactions to the launch
Supporting the product relaunch
Financial and operational implications
Expectations on the consumer
Summary
Update
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