Michael Brito, social media strategist and community builder at Intel, has blogged on Mashable about 10 Twitter Best Practices for Brands. The article discusses the art of using Twitter effectively for a brand. Here are his top 5 recommendations. Check out the full post for more:
Do your research before engaging customers
Determine organizational goals
Utilize either a branded or personal profile
Build your Twitter equity and credibility
Track metrics and conversation trends
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