Business impacts of social networking

AT&T have released a report the "Business impacts of socialnetworking". Corporations are being challenged to change the way they communicate both internally and externally, simply because the Internet and Web 2.0 have delivered new instruments and the audience – especially millennials – is expecting corporations to use them.
"Social networking fosters collective intelligence, collaborative work and support communities. Tools and behaviors from the consumer world are now making the transition to the corporate world, with diverse implications for changing the way businesses operate. This paper explores 10 opportunities presented by social networking, along with 10 associated challenges."
The white paper can be downloaded here.